Search Engine Optimization
We help you to get discovered.
The most important thing about a website is for your customers to find you. Most prospective customers enter a term (so-called keywords) in search engines and usually click on one of the first hits. If you rank high on the displayed search results, you are likely to attract new visitors and potential customers/clients.
To reach one of the top positions in the search result pages (SERPs) of Google, Bing and other search engines, you can place advertisements. However, this is relatively expensive and costs you money per click. The goal of search engine optimization—often called SEO for short, is to reach the top places without advertising. SEO copywriting by our authors can help you get there.
The expert distinguishes between On-page and Off-page optimization. On-page optimization should receive a lot of attention right from the outset. First, the website operator and the agency agree on certain keywords. These are terms that the customer is likely to enter when searching for the services or products of the site operator.
Regional keywords may also have to be taken into account. If you run a bakery in Berlin, you should specify “Berlin Bakery” as one of your keywords. Otherwise, you might receive clicks from customers in Munich who will not generate any sales. Therefore, we must take a regional or supraregional scope into account. Before we begin with the page creation or redesign, we define the keywords together with you if desired. It is important that these appear in a certain frequency on the page.
Different techniques for search engine optimization
Next to the content, corresponding markups in the source code, internal links, the code quality, and the performance of the website are also valuable On-page factors. We support you in all aspects of search engine optimization and are happy to advise you on new and existing websites.
Off-page optimization is about increasing visibility through actions outside the website. Particularly important in search engine optimization are links that refer to your page from other pages. These are so-called backlinks. It is essential that we do not rush link building. If Google & Co suspect you of fraudulent behavior, you might end up at the end of the results list. Activities on social networks, especially Google Plus and Facebook, also impact your search engine ranking.
Content for visitors and search engines
High-quality and good SEO copy are essential for search engine optimization. For this reason, we exclusively work with skilled and experienced authors who can write high-quality content according to SEO criteria. With regard to text creation and content maintenance, it is imperative that you add new content at regular intervals.
If you fail to maintain a website for several weeks or even months, your search engine ranking will suffer. High-quality texts also have the advantage of generating backlinks. Every backlink from another site is a recommendation, which the search engines classify as very high quality. SEO experts have known this for a long time. In the past, it was common for SEO experts to set the backlinks in article directories or web catalogs themselves. Back then, not many tried to stand out with high-quality content. Today, this no longer works, because search engines recognize this behavior and may even punish it. We only create high-quality backlinks that give you a high ranking among search results.
SEO is efficient and cost-effective
You should practice SEO for a longer time, not only for a short period. If you achieve a high ranking for your website, you will not lose it overnight. In the long term, search engine optimization is highly effective. You attract customers to your website without having to invest additional money in advertising.